Snack food producer Whitworths has partnered with Wallace & Gromit creator Aardman to develop an animated advertising campaign for its Bright Little Nuts range of natural snacks for children .
The animation, devised by Chapter and directed by Aardman’s Asa Lucander, features the fantasy land of Nutville and shows how on-pack characters The Nutwings collect and package Bright Little Nuts, before delivering them to kids across the world.
Phil Gowland, marketing director at Whitworths, said: “As a brand we’re passionate about creating nutritious healthy snacks, and we’ve recognised that there is a gap in the market for a snacking product which is packed with good stuff that isn’t boring. Ultimately, that’s what we wanted to reflect in our latest advert.
“We wanted to bring the existing on-pack characters to life. When we first launched the product the characters didn’t have a name, let alone a backstory, and we knew that partnering with such a prestigious animation studio would help us bring these characters to life and tell the story of Bright Little Nuts in a truly unique and fun way.”
Ricky Neault, agency director at Chapter, said: “We thought Aardman was the perfect fit to communicate the story of Bright Little Nuts and the associated characters. As soon as we had ‘christened’ the characters, we began to imagine the world that The Nutwings lived in. All together, we wanted the advert to be full of movement, colour, wit and charm, and Aardman did a great job of creating a fun-filled flight through the energy-packed world of Bright Little Nuts.”
Due to the positive nutritional benefits of the product, the Bright Little Nuts campaign has been backed by Change4Life, who recently launched a new campaign to help families choose healthier snacks and reduce children’s sugar in-take. Whitworths will be working with the organisation in a number ways to promote the campaign and will be the exclusive sampling partner, distributing 50,000 samples across the country over 10 days throughout January.
The advert is part of a larger TV advertising campaign, set to launch later this year.