The Drum’s Can-Do Festival is to be extended into a third week owing to audience demand and the bumper line-up will now include sessions featuring marketing chiefs from Diageo, Walgreens, Oreo, SAP and Boots.
There will also be interviews with Comic Relief US chief executive Alison Moore, innovation leader Bonin Bough and creative director Derek Walker alongside many more.
With the extension of the two-week festival, which is dedicated to exploring creative innovation, there will be another five days of content available for marketers and business leaders to enjoy, for free, through The Drum website.
Boots UK marketing director Helen Normoyle and Walgreens chief marketing officer Patrick McLean will both discuss the impact on retail and suppliyng pharmaceuticals during record demand.
Bough will relay his views on the innovations he has been hearing and seeing of late, while Moore will talk about her first year at the helm of Comic Relief US and the impact it has been forced to overcome.
Meanwhile, Walker will speak to executive editor Stephen Lepitak as part of the A Cup of Tea With… conversation series, discussing what the advertising industry is doing to hire and promote black professionals, a conversation that will also be had with Shante Bacon, the chief executive of 135th Street agency.
A panel session featuring financial brand marketers – Lloyds' director of marketing communications Richard Warren; former Nationwide director of campaigns and public policy Tanya Joseph and Chad West, director of global marketing and communications for Revolut – will delve into recent developments in the sector.
Sonoo Singh, consulting editor for The Drum, will also continue with her regular ‘What’s on Your Bookshelf?’ series, speaking to industry leaders about their reading material at home, while Syl Saller, the outgoing chief marketing officer of Diageo, will discuss her career as well.
From the Asia Pacific region, The Drum is adding speakers from Riot Games, Viu, Sentosa and many more, to talk about topics including esports, the popularity of Korean drama and the future of tourism marketing.
Meanwhile, panels featuring marketing directors led by the chief executives of the ANA and the CMO Council will also run during the week as will much more that will be announced in the coming days.
Lepitak said: “We’ve had such an incredible response that The Drum simply had to continue the festival in order to keep up with the level of demand we’ve had from speakers who wanted to be involved to offer their experiences and views to inspire others in the industry to keep moving forward.
"There is no doubt there's going to be tough days ahead for businesses all around the world and we want to play our part in helping our audience in the only way we know how – to produce industry insights and impart knowledge of the top leaders in media and marketing.”
Already on the agenda were lessons in creativity from Burger King’s global marketing director, Fernando Machado, The Marketing Academy’s chief executive Sherilyn Shackle giving a keynote offering advice for marketers, a live panel with leading futurists discussing their expectations on how the world will develop over the next decade, a cup of tea with the Advertising Association’s president Keith Weed and an interview with Darjeeling Express founder and celebrity chef Asma Kahn.
Keep watching The Drum Can-Do Festival page as new sessions continue to be added and to register for alerts when each piece of content is released to view.