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Marketing can change the world
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Awards Case Studies

Awards Case Studies

An inside look at the successful strategies behind advertising and marketing campaigns entered into The Drum Awards.

Unicef

Unicef UK leveraged paid social to promote Paddington’s Postcards

10 July 2020
Heineken

How Heineken refreshed its sales with real-time data

09 July 2020
diageo

Weekend Not Wasted: how Diageo promoted the benefits of responsible drinking to Gen Z

09 July 2020
Sky News

How Sky News took viewers inside the headlines with the App of the Year

07 July 2020
mastercard

Why Mastercard created the world’s first ‘live’ trophy at the Rugby World Cup

07 July 2020
Guide Dogs

Why Guide Dogs put the focus on video with its Blind Hacks campaign for the visually impaired

07 July 2020
new balance

Award Winning Stories: How Zak helped New Balance become a player in football

01 July 2020
HuffPost

How HuffPost UK broke free of the London bubble with its national news coverage

01 July 2020
Nature

Boldly nerdy, proudly geeky: how Nature became the specialist media news site of the year

29 June 2020
BBC

How the BBC’s Shared Data Unit teaches journalists to find the news 'hiding in plain sight'

23 June 2020
Middle East

How Middle East Eye used lifestyle and leisure features to shift perceptions of the MENA region

23 June 2020
Al Jazeera

Why Al Jazeera Media Network turned to photography to highlight the story of migrant rescues

17 June 2020
Awards Case Studies

How The Guardian expanded its UK political coverage to ‘Anywhere But Westminster’

16 June 2020
Journalism

Sky News and the 2019 London Bridge terror attack: how the breaking news story was covered

15 June 2020
The Beano

Inside the 'Beano Brain' which powers the children's publisher's rapidly growing website

15 June 2020
podcast

How the crowdsourced investigation ‘Death in Ice Valley’ became the podcast of the year

10 March 2020
Future of TV

How Expressen TV brought the future of news to Swedish viewers

28 February 2020
SEO

How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion

06 February 2020
The Drum Awards

My Special Aflac Duck: how a brand mascot helped support children with cancer

28 January 2020
Wongdoody

Inside Flowfushi and Wongdoody's strategy to cause a stir with Swirl lip gloss

28 January 2020
The Drum Awards

Inside the making of Hooha, the world’s first smart tampon machine

17 January 2020
The Drum Awards

How tech giant ABB changed its perception in the global food & drink industry

17 January 2020
Awards Case Studies

Inside the Finnish retailer bringing real personalisation to bricks-and-mortar stores

14 January 2020
birds eye

How Birds Eye’s B2C team revived the brand’s fortunes by picking the right battles

13 January 2020
Awards Case Studies

Inside Perpetual Guardian's gamechanging campaign to promote the four-day work week

07 January 2020
Awards Case Studies

Why Michelin and Ketchum promoted tire safety by creating limited edition Vans

07 January 2020
Awards Case Studies

Why Shuttershock parodied the Fyre Festival promo video to showcase the benefits of stock footage

07 January 2020
The Drum Awards

How Waste Creative and Supercell took Brawl Stars global overnight

06 January 2020
Awards Case Studies

Racold and WATConsult turned mispronunciations into sales in India

06 January 2020
PPC

How Miele UK and Circus PPC delivered 575% growth with paid search

17 December 2019
Awards Case Studies

How Aldi boosted retail traffic while reducing its flyer drops

17 December 2019
The Drum Awards

How The Great Exhibition of the North and Shout Digital showed visitors the way forward

17 December 2019
The Drum Awards

How TescoBank and MediaCom spoke the right language to boost money transfers during Ramadan

16 December 2019
Awards Case Studies

How Valneva UK, Torpedo and Altair Media convinced UK travellers to brush up on holiday bugs

16 December 2019
Awards Case Studies

How Amplifon and Publicis Sapient made some noise with an app to support hearing aid users

16 December 2019
Awards Case Studies

Why Shell and BrandBase created a STEM-themed youth festival in the Netherlands

11 December 2019
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